Why BITCH? Simply because we'd had a guts full of beers made for old men. And BITCH embodied   our non-conformist, play hard attitude to life.

Sure, we could have brewed it with less alcohol. And we probably could have made it not taste  as good, but then we'd be just like the sh*t loads of ordinary beers made for old men that  are already out there.

With a name like BITCH, we knew our beer had to be good or we'd be buggered.  While our name's a bit out there, we're committed to brewing the finest quality,  hand crafted Australian beers.

Our craftsmen brewers at Southern Bay in Victoria demand the finest all  natural ingredients and maintain the highest standards throughout the  brewing process. The result? Exceptional crisp, clean, easy drinking  beer that goes down without a fight.

 Right now, we've got the one exceptional beer, BITCH Extra Strength  Premium Lager, but we're working on a number of unique brews that will come your way in the not too distant future.

Life’s good. Life’s a Bitch.